Tag Archives: Hollywood

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Commercialism in Music Is Totally Justified

Commenting on the events of the Academy Awards last month, Amanda Petrusich writes in The New Yorker an ambiguous column about the commercial phenomenon and success of Justin Timberlake. Timberlake opened the ceremony with a performance of “Can’t Stop the Feeling!” from the animated movie Trolls. Petrusich runs through the highlights of Timberlake’s career and observes that “[t]hese days, we have mostly divested ourselves of any notion that art and profit are inherently at odds, or that work made in service of consumerism is fundamentally compromised….Timberlake might be, at present, our most expressly and unapologetically commercial artist.”

The notion that art and profit are inherently incompatible is inconsistent with the historical record, and this is exactly why Timberlake is as omnipresent in the entertainment industry as he is. He consistently delivers a product that consumers enjoy and are willing to buy.

Artistic Value

According to Petrusich, Timberlake’s career has been shaped by corporate and commercial designs. He began his career with “The Mickey Mouse Club” and then joined the band N’Sync, a group “designed primarily to make money.” He recorded a jingle that was widely used by McDonald’s for advertising in the early 2000s. He has also “had a fashion line, a record label, restaurants, a golf course, and a minority stake in the Memphis Grizzlies; he cheerfully endorses many products, including a fragrance, a car, and Sony electronics. In 2012, he hosted a corporate meeting for Walmart shareholders.” All the while, his solo albums have sold almost 30 million records worldwide.

The amalgamation of Timberlake’s talent, public persona, and commercial presence has turned out to be a winning combo for him. Much like the corporations and businesses he has acted as spokesperson for, his products create value for listeners (and moviegoers), which is why they are willing to depart with their earned income to purchase them.

Continue reading at FEE.

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The Gulag Aperture: Hollywood Becomes Handmaiden To China’s Communist Party

On New Year’s Day, China Central Television (CCTV) unveiled its newest “soft power” entertainment media venture, whose purpose is to extend China’s global media influence. Chinese President Xi Jinping said that the overriding directive of this new collection of television stations and news agencies will be to “follow the party line and promote ‘positive propaganda as the main theme.’”

The CCTV announcement compounds the growing risk that increased Chinese investment will entice Hollywood into volunteering itself as a propaganda division of the Communist Party of China (CPC). And if these trends continue, the Western world’s outlet for Chinese dissenters will be closed.

China’s film industry has in recent years grown approximately 34% annually and generated $6.8 billion in 2015. While many applaud the very modest political reforms that sometimes complement China’s market liberalization, one should be wary of the country’s iron grip on its entertainment industry.

China’s industry players are inextricably bound to the CPC, as evidenced by the ascent of Wang Jianlin, China’s richest man. Jianlin’s successes are a product of quid pro quo arrangements between himself and the CPC’s top officials. Further, Jianlin is a delegate to the CPC congress and was a high-level advisor in China’s faux legislature from 2008 to 2013. Today, CPC delegate Jianlin can count several American awards shows, including the Golden Globes, the Billboard and American Music Awards, and even AMC Theaters as part of his recently accrued collection.

Continue reading at Forbes.