When Boycotts Backfire: Trying to Hurt One Indiana Pizzeria Is Actually Hurting the LGBT Cause

Remember when LGBT activists attempted to boycott Chick-fil-A in 2012 because its CEO, Dan Cathy, opposed gay marriage? The effort backfired when Chick-fil-A supporters organized an “Appreciation Day” that made record-setting profits. Remember when Phil Robertson was temporarily suspended from A&E’s Duck Dynasty after making controversial remarks about gay sex to GQ? The outcry was so loud and fast that A&E reversed its decision only a week later.

Such is the problem with protesting others’ sincerely-held beliefs: they make martyrs of the targets.

Again, this political rule of thumb is unfolding on the national stage with the case of Memories Pizza in Walkerton, Indiana. After an owner told a local news station that the pizzeria would not serve a gay wedding in the wake of Indiana’s new Religious Freedom Restoration Act, the restaurant had to temporarily close because of an onslaught of negative reviews and fake orders from supporters of LGBT rights.

However, what the pizza protesters overlooked — just like the Chick-fil-A and Duck Dynasty demonstrators — was the outcry of support for their target their actions would generate. In the wake of Memories’ closing, a GoFundMe campaign was quickly created to recover the lost business revenues and has surpassed $175,000 as of the time of writing. Rather than uniting the country against bigotry, the LGBT activists involved in the Memories battle have only made their enemies stronger.

Ultimately, such an attack was unnecessary to begin with. LGBT rights have been winning for decades, with gay marriage now legal in 37 states and approval of the institution at an all-time high of 55 percent according to Gallup. As such the LGBT movement is essentially kicking the anti-gay movement when it’s already down.

Read the rest at Rare…