Internet piracy is declining, and it’s a direct result of new streaming services like Netflix.
Since Netflix launched in March, the number of Australians regularly pirating has dropped by a quarter, say consumer advocacy group CHOICE, which conducted the research.
This will come as no surprise to Netflix. As head of content and acquisition Ted Sarandos explained in 2013, similar falls in piracy have occurred all around the world:
One of the things is we get ISPs to publicise their connection speeds – and when we launch in a territory the Bittorrent traffic drops as the Netflix traffic grows. So I think people do want a great experience and they want access – people are mostly honest. The best way to combat piracy isn’t legislatively or criminally but by giving good options.
Netflix has become so confident in its ability to combat privacy that it has become part of their business strategy.
But this effect is not limited to Netflix. By making content cheap and easily accessible to consumer, online streaming services are only doing what Spotify has done for music, and what Steam has done for gaming.
This validates what the tech industry has been telling governments, and traditional media companies, for years: The best way to combat piracy is by making it it easier to access products legally. The one approach that has failed to have any significant impact is increased law enforcement.
Unfortunately, none of this discouraged the federal government from introducing an intrusive and unnecessary internet filter regime in June.
Read the full article at FreedomWatch.